New Year's Eve 2018, Elixinol became one of the first CBD brands to advertise in New York's iconic Times Square. Every year, over one million people gather in Times Square to watch the ball drop and celebrate the beginning of a new year. Around the world, more than a billion people tune in to watch it all happen.
Today, the President signed the 2018 Farm Bill into law after it passed the US House of Representatives in an overwhelming landslide on Dec. 12, 2018. The final House vote in favor of hemp was 369-47. Products derived from industrial hemp, including hemp CBD extract, will now be easier for consumers to locate and purchase. The option to grow hemp will also be more accessible to farmers interested in becoming part of an industry projected to grow to $22 billion by 2022.
On April 12, the Hemp Farm Act of 2018 was introduced in the Senate. The bill, which was sponsored by Mitch McConnell (R-Ky.) and co-sponsored by Sens. Ron Wyden (D-Ore.) and Rand Paul (R-Ky.) includes provisions for hemp farmers and hemp research. Most importantly, it clears up ambiguity surrounding hemp's legality on a federal level.